WHO WE ARE
A FC2 is a personalized consultancy for executives and entrepreneurs on strategic issues related to corporate identity, market positioning, stakeholder engagement, public affairs, as well as risk and crisis management.
We are specialized in solving business problems through communications strategies and engagement with stakeholders affecting its performance.
We work with agility and creativity, based on data and evidences, according to prior alignment of goals and success metrics (KPIs).
PURPOSE AND VALUES
In an increasingly digital and ever-changing world, our purpose is to collaborate with executives and entrepreneurs to make their companies even more solid, ethical and competitive, ensuring business prosperity and sustainability.
The values that guide our work and relationship with clients are:
Confidentiality
Honesty
Integrity
Transparency
Empathy
LEADERSHIP
Francisco Carvalho
Founder and Principal
- Senior consultant with extensive experience in business management, people leadership, business acumen, combined with a solid career in Journalism, Advertising and Public Relations;
- Over 25 years working in executive and C-Level positions for US companies;
- CEO of Burson-Marsteller Brazil for 11 years and President of BCW Latin America for 2 years;
- Communications and Marketing Strategist specialized in corporate reputation management and issues and crisis management, serving more than hundred B2B and B2C clients;
- Held the position of Corporate Communications and Public Affairs Director at McDonald’s and Gtech;
- Served as Director of International Affairs at Abracom (Brazilian Association of Communications Agencies).
WHAT WE DO
Some problems we like to solve to our clients
Strategic Planning
Strategic planning for definition / review of positioning, purpose, mission, values and narratives that generate differentiation and emotional bond with consumers and stakeholders.
Crisis Management
Development / review of issues mapping and crisis preparedness programs, as well as strategic support for crisis response and reputation recovery.
LEARN MORE
LEARN MORE
CEO Positioning
CEO positioning with the objective of building a thought leadership profile, generating visibility and recognition in the press, social media, conferences, awards and rankings.
Interim Management
Interim management for design / review of internal communication structures and policies aiming to optimizing investments and generating efficiencies.
Executive Training
Training to communicate with key audiences, such as journalists, government officials, among other decision makers, including simulations exercises, key message building, and oral communication enhancement.
Advocacy Projects
Advocacy, coalition and institutional relations projects on behalf of corporate interests related to high sensitivity issues, involving public policy and regulatory affairs.
EXPERIENCE ON DIFFERENT PHASES OF CRISIS MANAGEMENT
PREPAREDNESS
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- Vulnerability mapping and critical issues
- Scenario definition and strategic recommendation
- Elaboration of image risk matrix
- Crisis management program and manual
- Structuring of internal crisis committee, defining roles and processes.
- Crisis training and simulation
- Allies and opponents mapping
RESPONSE
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- Strategic advice to leadership, communication team and crisis committee
- Alignment with Legal, Finance (IR) and Compliance areas
- War room structuring
- Drafting of relevant statements and notes
- Spokesperson training
- Advice on how to manage crisis in social media
- Litigation support
RECOVERY
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- Impact assessment
- Opinion polls / institutional image surveys with stakeholders
- Strategy for reputational recovery
- Integrated communications actions, including steps, actions, goals and success metrics.
- Communications policy and procedures review
- Stakeholder engagement actions
- Outcomes evaluation and adjustments as needed
HOW WE WORK
1. UNDERSTANDING
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- Interviews + data and evidences
- Key audience definition
- Business objectives
- Critical issues
- Stakeholder’s perception
- Competitive assessment
- Scenario and benchmarking analysis
- Current vs. desired perception
2. PLANNING
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- Challenge analysis and insights
- Definition of creative concept
- Integrated communications strategy (PESO)
- Prioritization and construction of key messages
- Ideas of content, narrative and connection with each audience
- Relationship matrix and strategic alliances
3. PROGRAMMING
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- Program of specific activities
- Goal setting and activity monitoring
- Success Metrics (KPIs)
- Timeline
- Definition of roles and responsibilities
PARTNERSHIP WITH EXPERTS
As FC2 is focused on providing strategic advice and ideas, we partner with certified experts in different communications services to support the execution of planned activities:
RESEARCH
WEB DESIGN
PUBLIC RELATIONS
AUDIO & VIDEO
SOCIAL MEDIA
BRANDING
PUBLIC AFFAIRS
ADVERTISING
AI / AUTOMATION
E-COMMERCE
ANALYTICS
SEO/SMO
MOBILE APPS
CONTENT MKT
EVENTS & ACTIVATION
DO YOU WANT TO PARTNER WITH FC2?
If you are an expert in Corporate Communications, Crisis Management and Digital Marketing, sign up to participate in our projects.
We work only with senior level experts with a hands-on and team player profile.Contact us to learn more about our firm and potential opportunities.